How much does it cost?+
Our management retainer starts at $1,500/month — that's separate from your ad spend. Ad spend is on top of that and goes directly to Google, never through us. Most clients run $1,500–$5,000/month in ads depending on their market and trade. Total investment typically runs $3,000–$6,500/month all in. If a single new job in your trade is worth $2,000+, the math works itself out fast.
Do I qualify? What's the minimum commitment?+
Minimum $1,500/month management retainer, plus your ad spend budget on top. We're not the cheapest option — and that's intentional. Agencies charging $300/month are giving you $300/month of attention. We cap our client roster, work your account personally, and don't disappear after onboarding. If the retainer is a stretch right now, we're probably not the right fit yet. No hard feelings — come back when you're ready to scale.
How long until I see results?+
Google Search campaigns typically show improvement in 2–4 weeks. Most clients see meaningful call volume increases within 30–45 days. You'll know exactly what's happening at every step — not waiting for a monthly report to find out.
Are there long-term contracts?+
No lock-in contracts. Month-to-month. We earn your business every month. Most clients stay because the results are obvious — not because they're legally obligated.
I've tried Google Ads before and it didn't work. Why would this be different?+
That's the most common thing we hear. 90% of the time, "Google Ads didn't work" means the campaigns were set up wrong — broad match burning budget on junk searches, no call tracking, no negative keywords, or a landing page that leaks leads. We'll audit your previous account for free and show you exactly what went wrong before you spend another dollar.
Are these leads shared with other contractors?+
Never. This is the most important thing we do differently. Every call generated through your campaign routes exclusively to your phone. We don't sell leads. We don't resell lists. We don't share inbound calls. One contractor per trade per market — full stop. Unlike Angi or HomeAdvisor, we have zero financial incentive to share your leads because our revenue comes from your retainer, not from lead volume.
What counts as a "qualified" call?+
A qualified call is a live inbound phone call lasting 60+ seconds from a real homeowner in your service area actively seeking your service. We track every call with CallRail — you can listen to recordings, see call duration, and verify quality yourself. Spam calls, wrong numbers, and out-of-area calls don't count toward your volume targets. If call quality falls short, we apply credits.
Can I pause or cancel anytime?+
Yes — month-to-month, no lock-in contracts. If you need to pause for slow season, a big job, or any other reason, just let us know before your next billing date. We don't penalize pauses. We'd rather you come back refreshed than resent the retainer during an off period.
What if the call quality is bad or I get a lot of bad calls?+
Bad calls happen — wrong numbers, tire kickers, price shoppers. We monitor call quality weekly using CallRail recordings and adjust keyword targeting, match types, and negative keywords to eliminate waste. Most clients see call quality improve significantly within 30–60 days as the account learns. We also set up a separate tracking number so every call source is measurable and accountable.
How fast can this launch?+
Most clients are live within 7–10 business days of signing. That includes campaign build, landing page setup, call tracking configuration, and conversion tracking verification. We don't have a 90-day onboarding process — we move fast and you see activity immediately.
What's the average close rate I should expect?+
Our clients average 20–35% close rates on inbound calls — significantly higher than shared leads from Angi or HomeAdvisor (which typically close at 5–10% because the homeowner is also talking to 4 competitors). The reason is simple: an exclusive inbound call means the homeowner chose to call you specifically, not a lead aggregator. They're already pre-sold. Your job is to pick up and show up.
What if my trade is already taken in my area?+
We'll tell you on the discovery call. If your market is taken, we won't waste your time. You can get on a waitlist and we'll reach out the moment the slot opens — which does happen when we part ways with a client.
